Chris Hannah

Thoughts on the Apple Event

I was planning on writing in detail my thoughts on the Apple event, and the products that were announced. However, after I started writing an outline, I noticed a trend. These products aren’t for me, I’m not in the market for them, and they don’t provide enough additional value for me to replace what I currently have.

I didn’t want to create a big negative post about the event, simply because it didn’t cause me to spend my money, but I'll offer a few short opinions on what was announced.


I’d say this was the biggest part of the event (I don’t know the actual numbers, but it felt that way), and I guess it appears that the Watch has started to mature, and updates to the main watch are iterative at this point. However, the Ultra seems interesting, specifically for more outdoors people that maybe hike or scuba dive. This seems like a niche product to me, so that will be an interesting thing to watch.


I can’t say much about the AirPods, except that I’d probably start to at least show an interest if there was a non-in-ear option.

iPhone 14

Similar to the Watch, this is another iterative update. However, I do like a few of the additions.

Firstly, I have to mention the Dynamic Island, it’s a clear improvement, and it’s great to see how the OS handles and actually builds upon the cutout. However, I can’t get over that name.

As for the always-on display, I definitely think there’s some value in that, although I’d only ever know after using it for a while. I have it on my Pixel 6, and it’s been mildly useful to have the time and a few notification icons available, but it looks like the iOS implementation takes it just that bit further.

Final Thoughts

In general, this wasn’t an event for me. Apple’s products seem to all be maturing, and there hasn’t been anything spectacular for a while in my opinion.

But I can’t say that every event Apple do has to be spectacular. The world is built on small, iterative updates. The real problem may be the constant desire for bigger and better.

And to be honest, I don’t even know what I’m looking for in regard to innovation at the moment. Brighter colours? Maybe a different form-factor? I guess I just want something different from the same slab of glass Apple have been selling for quite a few years. Maybe that’s why Android is starting to pique my interest.