Chris Hannah

My Thoughts on the Apple Event

It’s been a little over 24 hours since the Apple event, and I’ve of course been thinking about the new products that were announced, so I thought I’d share a few of my thoughts.


Nice to see it get an upgrade. Nothing exactly to shout about, but I don’t think this iPad is meant for that. Still a great computer for a reasonable price.

iPad Mini

Finally. The redesign we’ve been waiting for. I expect this to be a very popular device for reading and light browsing, and could probably serve as a pretty good gaming device too.

I have a 12.9” iPad Pro and also an iPhone 12 (for now), and I personally don’t feel like I need a product in between them. But I can definitely see the appeal.

Apple Watch Series 7

Not so square edges. But overall a pretty bland increment in my opinion. I wasn’t expecting much, but I thought it would at least get a new chip.

iPhone 13/13 Mini

Honestly, I found the base model 13 and 13 Mini pretty disappointing. I’m not quite sure what I was expecting, and others have suggested that this is an “S” year.

It’s got the new A15 chip, the cameras have a better sensor to let in more light (with the same aperture as iPhone 12), a tiny bit more battery life, and a few new colours. An improvement, but like many of the other products, nothing to get excited about. Especially if you’re on the last generation.

I even felt that the iPhone 13 video could have been for the iPhone 12, barring the new cinematic mode. Which, while I’m on the subject, I’m not too convinced by yet. Partially on how good it will be at artificially focussing on subjects without weird blurring on the edges of subjects, and also how much use it will be to the average user.

iPhone 13 Pro/13 Pro Max

Okay, so while I’m a bit disappointed by the base model iPhone 13, at least the Pro models excited me a bit.

The iterative changes over the previous generation are expected, but it’s the new cameras that grabbed my attention. Because, although the base model 13 gained new sensors for the wide and ultra-wide cameras, the Pro gained a new 3x telephoto (up from 2.5x in the 12/12 Pro), a new ultra-wide camera with a wider f/1.8 aperture (from f/2.4 In the 12 Pro), and also a new wide camera with a wider f/1.5 aperture (from f/1.6 in the 12.

It wasn’t just the aperture that changed, there’s also sensor improvements, a seemingly massive improvement in low-light capabilities, Night Mode everywhere, and most likely a lot of other things. But the other 2 main features I’m looking forward to trying out is the 2mm minimal focus distance on the ultra-wide camera, and also the customisable photographic styles. I can already imagine setting certain lighting/colour adjustments when in various locations. For example, getting softer colours new the beach, or maybe boosting the contrast and enhancing the colours in a more urban environment.

However, I can imagine that if I wasn’t interested in the camera improvements, this new model would feel as bland as the base model 13.


If I look at this announcement as a whole, I’m disappointed. I think that with all the fanfare surrounding the iPhone Apple Events, the large amount of production time that Apple have been putting into the recent digital events, and my own personal expectations, I thought we’d see a lot more than what were mostly incremental upgrades.

I know Apple can’t invent a new product category every year, so of course, the only thing left is to iterate on their existing products. But I would have expected a little more than what we got, maybe just a few things to get really excited about.

To take it to an even wider scale, I think this event follows what my feelings have been regarding Apple during Tim Cook’s reign. I know he was at the helm for the Apple Watch and AirPods. But overall, I feel like a Tim Cook Apple has a sense of stability, quite a few product lines, with them all receiving regular, iterative improvements, and everything slowly getting better every year. But, I wouldn’t say that Apple is an exciting company under Tim, I wouldn’t go far as to say they’re boring, but over the past few years, I’ve noticed myself becoming a lot less enthused about Apple. Maybe that’s just me, but it’s something I’ve been feeling for a while.