Joe Cieplinski, on how the latest iPhone lineup allowed him to choose a capable but smaller model this time round:
For at least a few hours, I was truly torn about which phone to get.
But in the end, how could I not get the mini? There are exactly two sacrifices you make when getting this phone vs the new Pro: Battery life and camera. Everything else—from 5G, to the new Ceramic Shield glass, to the A14 Bionic, to FaceID, to OLED, to MagSafe—is pretty much the same.
The iPhone 12 Pro is basically 100% aimed at photographers and videographers at this point. While I’ve never needed to get a Pro, this year I finally don’t even want to get a Pro. It took me a few hours to realize that, but now that I have, I can’t wait to get my hands on the mini.
While I wasn't looking for a smaller iPhone, I was hoping to get a "normal" sized model, that wasn't hamstrung too much by not being the biggest.
I also wanted a real colour this time, not a boring light grey or dark blue (or green like last years Pro models). But a bright colour, and those are typically only available on the non-Pro models, so you normally have to balance this choice against the tradeoffs of not getting a Pro model.
Everyones priorities when buying an iPhone will be different, and obviously not everyone will have a clear choice on which model is best for them. But this years lineup seems to be a very good fit for a lot of people.
Because, if you want a smaller iPhone, the 12 Mini is a very capable device, if you want something colourful, then the 12 is also very capable. And of course if you really want the best photography capabilities, you can go for the Pro or even Pro Max models. And that's if you want the best photography capabilities, the 12 Mini and 12 still have very good cameras.
The one extra model that I think would be good (Although, 5 models at once doesn't seem like an Apple thing to do), is a "normal" big iPhone. So in this case it would just be a 12 Max. Because I don't think wanting a big phone necessarily mean you need the Pro features.