Remember my theory that Google has grown bored with Android and doesn’t really care about it? That’s me talking about phones, which, in general, Google does care about insofar as they know that billions of people spend hours per day every day using them. With wearables Google never even cared in the first place, except for making goofy demo concepts like Google Glass. The customers who bought Wear OS devices care about them; the company that designed them clearly does not. If they cared, how could it be that you can’t listen to Google’s music platform on Google’s wearable platform?
He goes on to mention that it’s actually bad for the Apple ecosystem, since there’s no real competition. And even as someone who has stopped wearing an Apple Watch, I still agree that there is no real other worthy alternative.
I don’t think it’s just smartwatch market where Apple seems to be miles ahead of the competition as well. You just need to have a think about what the real options are for a tablet computer. Nothing else even comes close to iPad.
Furthermore, I think the problem is even bigger than just the smartwatch and tablet market. Because when you think about smartphones, there’s only two major players. Which means there’s no real need for innovation anymore, all you need to do is match and/or slightly out do the other player. I really want a third player to join the smartphone game, and have a real go at it. But then again, I can see why they wouldn’t. Apple and Google have both got massive head starts, and ecosystems already exist for both platforms. Sure, Android is bigger than just Google, and there are loads of companies creating their own Android phone. But that still doesn’t provide any real competition.