Design

A Case Study on HEY Email's Onboarding

16th July 2020

I just came across a really fun and interactive case study about HEY Email. It’s basically a run through of the user onboarding with an eye on the UX.

After going through the case study, it certainly isn’t a perfect experience. But I still feel like I need to check out HEY at some point. Even just to see what everyone is on about. Although I do already get the feeling that while I may like the idea, it’s not done in the right way for me.

These are of course preemptive, but I’ve got three reasons why I probably won’t like HEY:

  • There’s currently no support for custom domains. So I’d be stuck with another email address.
  • You have to use their own email clients. Which may be fine at the start, but I can’t imagine I’ll be wanting to use the HEY email client for the rest of my life.
  • I’m not sure how I feel about paying for an email service. Especially as everything is so closed down. If I go all in on HEY, then after a year I decide to quit, then I’ve got to go through the process of switching everything to a new address.

Check out the case study on Growth.design

Tags Design
By Chris Hannah. An app developer, blogger, and photographer, not sure what order. Say hello on Micro.blog, Twitter, or email.

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