Radek Sienkiewicz, on the Sans-serification (Yes, I just made that up) of modern logos:
This is a trend that is clearly visible, and I think is part of a bigger trend in modern design. In my opinion we see less personality and originality in logos nowadays. A logo used to be something, not just a brand name in a sans-serif font, a specific colour, styled with abnormal capitalisation.
One theory I have, is that it’s part of a brands evolution to progressively make their logo more and more generic. Because maybe they see that as part of becoming a more reputable brand, instead of a small childish company with a trendy logo. Whatever the reason may be, I think I would still prefer to see companies show some personality once in a while.