Chris Hannah

More Thoughts and Links on Instagram's Switch to Focus on Video

I wrote about Instagram yesterday and how I think there will be a new dominant photo-sharing platform soon, and quite a few others seem to have Instagram on their minds too. Probably because of the Kardashian's/Jenner's posts, the Change.org petition, the push to video, etc.

Firstly, Casey Newton wrote about Instagram in his Platformer newsletter, where he talked about how Instagram are reversing some of their recent changes, and also shares the transcript of an interview he had with Adam Mosseri, the Instagram CEO:

Instagram will walk back some recent changes to the product following a week of mounting criticism, the company said today. A test version of the app that opened to full-screen photos and videos will be phased out over the next one to two weeks, and Instagram will also reduce the number of recommended posts in the app as it works to improve its algorithms.“I'm glad we took a risk — if we're not failing every once in a while, we're not thinking big enough or bold enough,” Instagram chief Adam Mosseri said in an interview. “But we definitely need to take a big step back and regroup. [When] we've learned a lot, then we come back with some sort of new idea or iteration. So we're going to work through that.”The changes come amid growing user frustration over a series of changes to Instagram designed to help it better compete with TikTok and navigate the broader shift in user behavior away from posting static photos toward watching more video.

Nick Heer at Pixel Envy, also wrote about the decision to reverse the latest changes, along with some thoughts on Meta:

[...] look at the past few weeks of Meta news and it seems like the company has zero idea of what to do or why people use its products. It made drastic unlikable changes to Instagram; its leadership is panicking over TikTok; its latest public demonstration of its metaverse future is embarrassing and its educational value is less justified than the VR headset in a thirty year old Simpsons clip. Do these decisions look like the product of a focused company that has near-term goals for its future and innovative ideas beyond that? I am not saying Meta is dead in the water, but it sure looks like it is struggling to define what its future looks like for the next few years.

I must admit, when I wrote my thoughts yesterday about Instagram, I wasn't including the context of it being a part of Meta. And I think a lot of the problems probably stem from the constant engagement chasing and a seeming anxiety about every other platform on the internet.

Greg Morris, wrote about the platform from the perspective of a photographer:

So, where does this leave photos. As a photographer, I wholeheartedly believe that Meta does not give a damn about photos. It is a legacy which they would get rid of if they could. All the surrounding words were half-hearted and stale. Using words like “continuing to support photos” without actually showing any excitement or reassurances to those that are left out.[..] Adam pointed out that even if they don't change anything else, more and more videos are being shared and that’s what the users like. This may be the case, but you only have to look at the volume of users that have to post videos to get the engagement they used to. My evidence is of course anecdotal, but I have not met a simple photographer that posts a Reel apart from that they have to, or they lose work.

It's probably obvious, but I would say that photographers will be some of the first people to switch to another platform. Especially since there's now a great platform for photographers in Glass. However, until there is a new Instagram-like platform where everyone can share and view photos, I would expect at least some kind of presence on Instagram would be needed for photographers trying to gain more exposure and potential clients.

Matt Birchler also seems to agree that the best place right now for photographers is Glass:

All this said, I think that people see Instagram and think their goal is to be the best place for sharing photos online, but I think that their ultimate goal is to be the place people spend the most time consuming visual content, and they will chase whatever trends they need to stave off competitors who challenge them. They started with photos, but their hart clearly isn't in them anymore.If you want to use a social photography app, then Glass is the current leader in my book.

I think this is the main problem. Instagram just isn't a photo-sharing platform anymore. You could say it's evolved, although I'd argue that it's simply reacting to every other online social platform, but nevertheless, it's changing to a more video-focussed platform. And while photographers won't like that, given what Instagram used to be, it's not as if we're being forced to stay.

I Think There Will Be a New Dominant Photo-Sharing Platform Soon

This is primarily a feeling that I have, based on my experiences, and what I’ve seen both on social media, and from other people. So don’t expect any scientific studies or extensive market research. But for a few years, Instagram has clearly been getting worse as a platform.

I have no idea why Adam Mosseri (Head of Instagram) keeps posting his rants on Twitter where he tries to explain that clearly everything they're doing is what users want. I know it’s unreasonable, and probably stupid, to keep Instagram how it was originally without ever trying to improve the platform. However, for an app that most people use as a social network to communicate and to share photos and videos, they sure have gone about it in the most complicated way.

They eventually removed IGTV, which was essentially just another type of video. But now along with the content on your Feed, and ephemeral content posted to your Stories, there are Reels. Which is their attempt at capturing users back from TikTok, where you have an endless stream of algorithmically selected content. Just how Stories was them doing the same thing to Snapchat.

When you’re scrolling on your Instagram Feed, instead of it being a list of content from people that you follow, you’ve also got sponsored posts, recommended posts from people you don’t follow, products that are for sale, people you should follow, and a few reels sprinkled about. There doesn’t seem to be much difference nowadays between your Feed and the Explore section.

Anyway, I think it’s clear now what my thoughts are on Instagram. And I’m sure there are plenty of other people that have been feeling the same for a while. However, more recently, I’ve noticed muggles “normal” people starting to grow a bit tired with Instagram’s self-bastardisation. Where their main goal is engagement, not a good service, just “how can we get more people’s eyes looking at our app for longer periods of time”.

There are two apps I’ve personally noticed people using recently to share photos with friends. The first one being Dispo, which I used a while ago, and just played with again today. I know it used to be about “living in the moment”, as you’d choose a camera (essentially a filter or style), and then took your photos, which you’d then have to wait until the next morning as they were “developing”. From what I’ve seen, they have also expanded this to become also a photo sharing platform, with a simple feed of your photos, more camera effects, and also an instant “develop” feature. I think it’s clear they want to try to poke their nose in a potential Instagram-sized hole at some point.

The second app I’ve seen grow recently is BeReal. Which is based on an interesting concept, where everyday everyone on the platform is notified at the same time to capture and share a photo of them in that moment. You get a 2 minute window to post what you’re up to, and you can only view other people’s photos once you have shared your own. Although you can capture a photo after the time, it will just have a “posted 2 hours late” mark on it. I don’t think this will replace Instagram, in a way where it does the same thing. But I certainly think it will start to grab people's attention away from Instagram, and this may be some people’s platform where they share their life with friends and family. Similar to how Snapchat isn’t an Instagram clone, but that certainly has its own place in the world.

I have to also give a mention to Glass, which is a (paid) photo sharing platform. It’s probably the most essential version of Instagram. However, it’s specifically for photographers, so while I think it will grow, most people aren’t photographers.

I’ve been thinking for a while that there needs to be a new dominant photo-sharing service, but it’s definitely starting to feel like more people are thinking that way too. Although I doubt they’d use those words. Just ask the Kardashians and the backers of this Change.org petition.

When a Website Redesign Gets Out of Hand

Michael Lynch on his experience using an agency to redesign his business' website:

Two years ago, I created a website for my business. By combining my terrible design skills with a decent-looking template, I created a site that looked okay. I told myself that if the business took off, I’d hire a real designer to make it look professional.A year later, the business was generating $45k/month in revenue, but my website still looked like a college student’s hobby project. It was time for that professional redesign I’d promised myself.There were only three pages I cared about, so I expected the redesign would be straightforward. Maybe a few months and $15k.[...] Except it didn’t take a few months and $15k. It took eight months, $46k, and a lot of headache.Now that the project is over, I’m revisiting what mistakes I made that let this project spiral so far out of control.

It's a relatively long read, he has it marked as taking around 20 minutes, but it was a certainly a fascinating and insightful story.

Even though I don't run my business, or work for or with agencies, there's still a lot to be learned here about scope creep and producing actual value.

Does Bionic Reading Work?

Bionic Reading is a method to make text more readable, by making early letters in words bold, to catch the reader's attention (read more). It's supported in various apps and websites, and the place where I have used it mainly is in the RSS reader app, Reeder.

I've found Bionic Reading to make text clearer, and easier to read:

However, Daniel Doyon at Readwise, performed an experiment on over 2000 people, and they found that it wasn't as good as it seems:

Actually no, the results will probably not surprise you. After analyzing data from 2,074 testers, we found no evidence that Bionic Reading has any positive effect on reading speed. In fact, participants read 2.6 words per minute slower on average with Bionic Reading than without. That said, the difference here is so small (less than 1%), that the real takeaway is Bionic Reading has no impact on reading speed.

I don't want to start gaslighting myself, but maybe it's not as effective as I thought it was? Alternatively, it might be more effective in certain conditions. Such as being tired, or when you're finding it hard to focus on something.

Either way, if I'm reading something in Reeder and it feels as if my eyes are getting a bit tired, I'm still going to stick Bionic Reader on.

Spotify Buys Heardle

Just as the original Wordle was bought by the New York Times, the spin-off music guessing game, Heardle, has now been purchased by Spotify.

Oli Welsh, Polygon:

Heardle has already been rebranded and now runs using Spotify rather than Soundcloud, but otherwise the playing experience remains the same — and it’s still free for all players. However, as a result of the move, Heardle has been made unavailable in all but a small number of English-speaking countries: the U.S., U.K., Ireland, Canada, Australia, and New Zealand.

The move to make it only available in a limited number of countries is a shame. I would guess it's down to licensing, but that's going to annoy quite a few people that have surely been playing Heardle.

That aside, it makes sense in my opinion, that Spotify would purchase Heardle. For one, they can now put the Spotify logo on the website, but by making it easy for a guessed song to play via Spotify, I assume they're going to get quite a few new users.

What I'm sure will happen further down the line, is that the song choice will become a marketing tool, and potentially could be sold for promotional purposes.

Update: 25/09/2022

Most Primitive Building Videos Aren't Real

If you've ever fallen into the YouTube rabbit hole deep enough to find the types of building videos, where there are a few people in a remote place, seemingly building relatively elaborate structures with mud and water, you may (or may not) be surprised to find out that they are mostly fake.

The YouTube channel SunnyV2 made a great video showing how they are staged, and how much work really goes into a lot of the builds.

First Photos from The James Webb Space Telescope

The James Webb Space Telescope, lauched December 2021, has now produced it's first images. And they are incredible.

Perhaps the most impressive image, is the image known as "Webb's First Deep Field", which is the deepest and sharpest infrared image of the universe. But there's also images of the Southern Ring Nebula, the group of galaxies known as Stephan's Quintet, the edge of a star-forming region in the Carina Nebula, and analysis on the atmosphere of a hot gas giant exoplanet.

The images are amazing, and my brain can't comprehend that thay aren't just CGI, and are in fact part of our universe.

Here are my two favourite images that have been released:

Text Case 2022.2

Text Case 2022.2 has just been released. It’s a relatively minor update, as the main reason for it was to fix 2 bugs. But I still threw in two new formats that have been requested.

As for the new formats, they are:

  • Replace “X” with Line Breaks
  • Replace Line Breaks with “X”

Relatively simple, but I’ve been getting quite a few requests, so I thought I’d add them in. These new formats are available when building a flow, and also via new actions in the Shortcuts app.

And then for the bugs, one was a rather simple one that one of the formats wasn’t appearing in the formats list. But the other was rather annoying, and was specific to the macOS app, where when you selected the Settings tab, the app review prompt would appear. And it would happen every single time. So, thankfully that should be fixed too.


Text Case is available on the iOS App Store, and Mac App Store.

20 Years of "Let Go" by Avril Lavigne

One way that I've been realising my age recently, is the amount of anniversaries for music that I used to listen to when I was a child.

The most recent one is Avril Lavigne's album Let Go, that has now reached it's 20th anniversary. Which obviously means, a new anniversary version has been released, and I'm listening to it right now.

Listen on Apple Music or Spotify.