Recently, here in the UK, the chicken fast-food restaurant KFC were being forced to shut down restaurants for not having enough chicken. It’s completely laughable.
The way KFC dealt with the issue however, is pure brilliance.
They put an ad in the national newspaper:
And they also created website for the issue, named “Crossed The Road”. Where you can track the progress of your local store, and even sign up to their members club for a little reward for when your restaurant does open back up.
They’ve certainly made the most out of a bad situation.
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