Apple today announced Self Service Repair, which will allow customers who are comfortable with completing their own repairs access to Apple genuine parts and tools. Available first for the iPhone 12 and iPhone 13 lineups, and soon to be followed by Mac computers featuring M1 chips, Self Service Repair will be available early next year in the US and expand to additional countries throughout 2022. Customers join more than 5,000 Apple Authorised Service Providers (AASPs) and 2,800 Independent Repair Providers who have access to these parts, tools, and manuals.The initial phase of the program will focus on the most commonly serviced modules, such as the iPhone display, battery, and camera. The ability for additional repairs will be available later next year.
My immediate reaction on Twitter to this was that I thought that this is a good idea, and benefits both Apple and consumers. Because this will surely be good for Apple’s reputation, and they’ll now gain more control of the iPhone parts market. And that means for consumers, they will have access to official parts that they can trust, and also be able to perform repairs themselves.
I’m not too sure Apple are doing this purely for the benefit of consumers though. I’m starting to wonder if they’re introducing this program so that they have a counterargument to the right to repair people.
I’m super curious to see how this is received by people on both sides of the right to repair argument. Will people who support right to repair see this as a win or an empty gesture distracting from their real concerns? Will people who have argued against right to repair because it would mean bulky products be annoyed because this shows that’s not really the case?
Even though I’m sure that Apple will be very restrictive to what parts they sell, and what they “allow” you to repair. I would find it incredibly amusing if Apple find a way to support reasonably priced repairs for batteries, screens, cases, etc. Because right now, the only manufacturers I see that are even thinking about this kind of stuff are making big phones that look ugly. And the excuse that “it’s repairable” won’t hold up as much.