You may have heard of the open-source framework, Accelerated Mobile Pages (AMP). It’s a framework for developers to create faster-loading mobile content on the web. Beyond simply loading pages faster, AMP now supports building a wide range of rich pages for the web. Today, we’re announcing AMP for Email so that emails can be formatted and sent as AMP documents. As a part of this, we’re also kicking off the Gmail Developer Preview of AMP for Email—so once you’ve built your emails, you’ll be able to test them in Gmail.
It just keeps getting worse.