As you probably already know, Avatar: The Way of Water will come out at the end of this year. However, the logo won’t be in the same Papyrus typeface as the original. Instead, John Roshell at Swell Type was commissioned to create a new typeface for the upcoming film.
They have written about the process on the Swell Type blog, which is a relatively short, but fascinating read nonetheless. I was initially surprised that a new typeface was created, instead of the logo being designed. But when you think about how many places this typeface will be used—the film, websites, marketing, social media, etc. it makes sense.
Talking about the new typeface itself, I think it suits Avatar very well. It has a clear evolution from Papyrus, but adds a bit more character.
I’m now going to be hyper-aware of this typeface whenever I see anything relating to Avatar, but I wonder if normal people will notice anything different?
As you’d expect, it comes down to various factors. However, I found it curious as to why the sequels weren’t at the same level. I would think that the sequels would build on the skills learned from the first movie, but clearly there was something missing.
That’s not to say they all the sequels are bad. But, when I think about it, if I had to rank all 5 current films, there probably would be a downward trend. As a rough estimate, if I could give each film a score out of 10, this is what it would look like:
The Lost World: Jurassic Park
Jurassic Park III
Jurassic World: Fallen Kingdom
I like all of them. But the first three are massively better than the Jurassic World films. I’m still holding out for Jurassic World: Dominion though. Because that looks like it’s going to explore a whole new perspective, not just the same idea of a dinosaur park being made, then turning out to be a bad idea.
I watched Jurassic World: Fallen Kingdom today, seeing as it’s now on Netflix. After it finished, I immediately searched online to see if there were any sequels being planned, or if I’ve just missed a release entirely.
Well, of course, there is a sequel being planned for release in 2021, I just forgot about it. It’s Jurassic World: Dominion. So nothing I could watch right now.
It is a very short film. All together, including credits, it’s just over 10 minutes. However, I see it more as a glimpse into what we will expect to see in Dominion. Especially as it was directed by Colin Trevorrow, and written by Trevorrow and Emily Carmichael, and they are also the director and writers of Dominion.
The film is set after Jurassic World: Fallen Kingdom, and as you may remember, that ends with the dinosaurs ending up on the US mainland. Which is something that we’ll have to adjust to seeing, in future films1.
But for now, all we’ve got is Battle at Big Rock, and luckily it’s on YouTube:
Producer Frank Marshall has already announced that Jurassic World: Dominion will not be the final film in the franchise, but instead lead to a new era of it. – Collider↩