David Imel has made a fantastic video on Google's Material You design language and how it aims to focus on feel rather than just function. And how its imperfection, constructed from customisability, and personal touches are what makes it good.

Ever since Material You was announced, I've been a fan. I'm not sure if I could pick a winner between Material You and the design language Apple have used in iOS and iPadOS because I think they are born from different perspectives, and both have their own pros and cons.

The best way I can articulate the design differences, is that Apple's design feels clean and precise, while Material You looks much more personal. Both are valid choices, but they're still different, and I think that's great. Because more choice can only be a good thing.